Why should someone buy my art?
I have spent so much time just drawing for myself, that the question never occurred to me. Oddly, the question must have been asked in that abyss we call the subconscious mind. It's amazing what can surface from that darkness.
I Googled the question.
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Ink Study on paper Early 2000 |
There are a lot of writings on the subject available. Too much to read in a lifetime. Almost all of the writers I looked at were marketers. In fact, I don't remember reading anything from the artist's point of view. I don't trust marketing writers. Probably a bit paranoid on my part; but, why would someone tell me how to do what they get paid to do?
So, let's start with the following question: Why do I buy art? That is easier for me to answer.
- Because I like the piece.
- Because I can afford the price.
- Because I have room for it.
After I display a piece, the art affects the room I am in. I can't help but to notice that. It has not lead to a planned interior design, mainly because I kind of like how things develop over time without planning.
There are people who plan every detail of their lives. I don't understand the impulse, but they get real frustrated when things don't go as planned.
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Abstract Oil Painting 2020 |
That suggests to me that there may be more to that than meets the eye. If one of those people buys my art, it's because something in my art fits their plan for a room, house, or even their life. Not really a collector, but a decorator or
designer.Some people are not as concerned about an orderly life. One collector, an owner of a famous art gallery in NY City, would just fill a room with purchased art, no plan. Everything was just stacked in, like a chaotic warehouse. Yet, his business thrived. He just purchased pieces that caught his eye.
I have no idea what would appeal to this type of collector, no idea how to get my work in front of one, and no idea if that would be worth the effort..
I have used two very broad terms for describing people who buy art:
Designer: The plan drives the art.
Collector: The art drives the plan, if there is a plan.
Are such labels really necessary? Well, yes if you want to understand something. Besides, they are more of spectrum than set definitions. Most people are not so extreme.
So a designer can be a professional decorator or a licensed designer, a D.I.Y. junkie etc. The difference lies in training and legal definitions for licensing. Corporations who collect art, well invest in art, on a regular basis fit into the designer category by using professional curators to evaluate art in terms of corporate image and monetary value.
A collector can be anyone. They may or may not have guidelines. They may or may not display their collection. They may be looking for the latest thing, for a certain style, for historical period, or what ever catches their eye.
So how is this analysis applied? It's no good unless some action is applied.
First decide who you want to appeal to. Adjust your sales pitch to their needs. More research will be needed.
Don't change your work to fit them, just the sales pitch. Your art is your art.
Second Research how people purchase art. Professional designers have markets that cater to them which are different from DIY markets. While a collector might need a more personal approach.
Of course, this is just me trying to grapple with the issues. It's a work in progress. There will be a lot left out of this article, but one thing is certain, you have to put in the effort.